easy jet case study analysis

It has 20 bases across Europe, and the main one is London Gatwick. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. SWOT Analysis of Easyjet Airline Company EasyJet Airline Company. EasyJet’s revenue in 1998 was £77 million and in 2006 this figure had risen to 1,619.7 i(easyJet.com) EasyJet keeps costs low by eliminating the unnecessary costs and ‘frills’ associated with ‘traditional’ airlines. Their ethical responsibility holds them dear to their customers as they provide their customers loyalty by not hiding anything from them. I believe the implication of certain security measures have also had an influential effect on customers. This report will consist of an analysis of EasyJet’s macro and micro marketing environment. the giving away of free tickets on Go’s inaugural flight and Stelios protesting in a orange boiler suit against an increase of airport fees at Luton in a branch of Barclay’s bank which owns the airport). EasyJet is one of the largest Airline operating in London providing both local and international flight. If you need this or any other sample, we can send it to you via email. EasyJet is now the UK’s leading low-cost airline and the second-largest in Europe after Ryanair. Their website shows Passenger numbers up 7.9% to 48.8 million and load factor increased by 1.5ppt to 87.0% for the year 2010. Currently the French and German community are proving a problem. Ryanair easily beats both EasyJet and British Airways in terms of cost leadership. What is the value proposition and differential advantage of this strategy? vi(easyJet.com). Easy Jet Case Study Management Marketing Essay. they will go up and the system of security implemented i.e. Info: 5353 words (21 pages) Essay The following factors play a major role in the airline industry today i.e. In order to conduct a STEP analysis, firms need to review the environment in which they operate. Hence a growth rate would be very high in near future as the companies are trying to attain the major market share and more and more promotion campaigns are nearly visible. VAT Registration No: 842417633. v(easyjet.com), Technological developments in the field of e-commerce and aircraft manufacture are vital in allowing EasyJet to maintain an advantage over its competitors. But it was able to offer only single car type. ... analysis. (In the US foreigners cannot own more than 25% of a national airline, in the EU the restriction is 49% [2] ). Stelios Haji-Ioannou, the founder of low-cost airline easyJet, believes that the euro “has reduced the currency risks of running a business in Europe and that must lower costs and hence prices for consumers.” vii( www.time.com). On the other hand they also were very much confident about they are skilled in utilizing Boeing 737 so Airbus would create a new challenge for its staff. There is a threat of legal barriers between Asian and European countires. Through their clear, effective website, they have strived to make it increasingly easy for customers to deal with the company, whilst strategically positioning their advertising to be directed at the market served. Easyjet has a history, an ambition and they have the right cradebility to hold the position they are in at the moment. It was an idea of European Markets because they were deregularised and their profits were going to suffer. A budget airline formed in 1995, it has grown rapidly to become for the fourth largest carrier in Europe, serving over 75 destinations in Europe. The easyjet resided on Aircrafts with lease but in April 1996 it had first aircraft under its sole ownership so they started reaching Amsterdam. x(www.easyjet.com), Airbus was looked more favorably upon as it offered significantly better value than Boeing, ‘the Airbus Contract enables it to purchase Airbus A319 aircraft at a price approximately a third per seat below the price for the Boeing 737-700 aircraft delivered to it under the Boeing Contract in August 2002’. Easyjet has a turnaround rate of less then 30min which make it more significant and reliable. Stelios Haji-Ioannou the greek owner of the company established the foundations of the company in 1995. Thus they used the offline advertising to promote their online ticket bookings. Topic: Easy Jet Marketing Environment Case Study, By clicking "Send Message", you agree to our, EasyJet’s external marketing environment (STEP analysis), https://paperap.com/paper-on-case-study-easyjet/, terms Then in 2002 August easyjet expanded its number of operations and international routes by successfully acquiring British Airways subsidiary GO. It employed 8,000 professionals in September 2009, it is spread throught in Europe but head is in UK. This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common “for and against” arguments. *You can also browse our support articles here >. Their main promotion of their site was through the newspapers at first. EasyJet Airline Company Limited is a British airline which is headquartered at London Luton Airport. As the director marketing, Tony Anderson, said that if these seats were not sold then they would have been going wasted.. There are likely to be increases in fuel costs, congestion and other environmental restrictions.

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