Live Streaming Kuaishou enables users to interact with their followers more dynamically through live streams. The Tencent-backed company, whose name means "fast hand" in Chinese, owns an eponymous short-video and live-streaming … Like Kuaishou, it operates a live-streaming business. Experts say Kuaishou may have to navigate similar issues with its overseas app Zynn, which is looking to take on TikTok, and already proving popular in the United States. Zhang found a two million yuan ($309,000) investment and the company was born, he said in a book on its origin story, "The Power to be Seen: What is Kuaishou". Daily science news on research developments and the latest scientific innovations, Medical research advances and health news, The most comprehensive sci-tech news coverage on the web. Kuaishou Technology is going public in Hong Kong. Your opinions are important to us. The live-streaming feature of the app doesn’t differ much from competing services such as Douyu TV and Huya. Photo: Getty Images, Kuaishou’s live-streaming e-commerce business has set itself apart with celebrities and devoted fans willing to buy whatever they are selling, The business is helping make Kuaishou Hong Kong’s hottest IPO ever, but complaints about product quality have some concerned about future regulation. Yu said in the first nine months of 2019, more than 19 million people earned income through Kuaishou, many of them from poverty-stricken counties. This makes it "fundamentally a peer-to-peer payment system", said Alex Capri, a research fellow at Hinrich Foundation. Through the sharing of short videos, and live streams powered by big data and AI technology, Kuaishou is designed to elevate the often overlooked, yet diverse, vibrant and energetic communities of people in China. That traction with a poorer but connected mass market known as "tu wei" in Chinese—meaning "earthy"—resonated on the Hong Kong stock exchange. Kuaishou emerged around a decade ago, when investor Fisher Zhang met the company's founder Cheng Yixiao—a former software engineer and developer at Hewlett-Packard. In June last year, Kuaishou launched a service that helped e-commerce live-streamers reach out to new users. Like Kuaishou, it operates a live-streaming business. Only one of the… Livestreaming is the main contributor to Kuaishou’s overall revenue. This site uses cookies to assist with navigation, analyse your use of our services, and provide content from third parties. The four main contents of Kuaishou fashion live broadcast are skincare, beauty makeup, hairdressing, and manicure. Science X Daily and the Weekly Email Newsletter are free features that allow you to receive your favorite sci-tech news updates in your email inbox, Chinese TikTok rival Kuaishou nearly triples on Hong Kong debut, Bug bounty company PingSafe AI discovers iPhone call recording app vulnerability, Researchers create a hybrid technology that combines III-V tunnel FETs and MOSFETs, Neural network CLIP mirrors human brain neurons in image recognition, Unsecured cloud configurations expose data across thousands of mobile apps, SN4KE: A lightweight and scalable framework for binary mutation testing. Kuaishou is one of China's leading social media firms. You can be assured our editors closely monitor every feedback sent and will take appropriate actions. A contribution of RMB 31 billion means live streaming consists of 80% of Kuaishou’s overall revenue as of FY 2019. The two make a good team," Zhang recalls in the book. As Beijing pays closer attention to the country's tech sector, Kuaishou is also wading into a global environment fraught with geopolitical tensions. But unlike its competitor, it earns most of its revenues from online ads, which the new rules do not affect. It’s a video company. Another demonstrates survival skills on a "deserted island", with the star making homespun toothpaste from nearby ingredients like cacti. The information you enter will appear in your e-mail message and is not retained by Tech Xplore in any form. Kuaishou says it made a conscious decision to channel viewers to less famous content creators. 3 TIPS TO ADHERE TO LIVE STREAMING RULES. Recently we wrote about Xinba’s ambition to achieve over 8 billion RMB during Double 11, and he made it, with total sales of 8.8 billion RMB in the end. By using our site, you acknowledge that you have read and understand our Privacy Policy The group caters to public demand to watch vloggers lip synching in real time to pop tunes. In a speech last year, vice-president Yu Jingzhong said 70 percent of Kuaishou's traffic was allocated to "ordinary people". Kuaishou’s live-streaming e-commerce business has set itself apart with celebrities and devoted fans willing to buy whatever they are selling The business is helping make Kuaishou … DAU of e-commerce exceeded 100 million, the breakdown of the users are: 15% first-tier cities; 30% second- tier cities; 24% third-tier cities; 31% fourth-tier cities. Spotted: Major Chinese online travel agency Tongcheng-Elong Holdings has announced a strategic partnership with the video-sharing site Kuaishou. Meanwhile, every user on Kuaishou can also virtually experience our beautiful world. The live-streaming revenue accounts for their largest revenue share. For example, 9 out of 10 top-selling Taobao third-party live streaming during the Double 11 (excluding native live-stream from Taobao) last year were from Kuaishou. This document is subject to copyright. On February 14th, Kuaishou started the Medical Staff Health Care Initiative and donated 12 million RMB to help over 10,000 frontline medical workers in Hubei. 56% of Kuaishou anchors are post-90s. part may be reproduced without the written permission. Founded by former Google employee Su Hua and Cheng Yixiao as an app built around sharing animated GIF images, Kuaishou pivoted to short video in 2013 and added live streaming … Neither your address nor the recipient's address will be used for any other purpose. The partnership will seek to integrate travel products and services into video and live-streaming content on the site. But growth in the sector is facing a big challenge. A third partner Su Hua—a former engineer at Google China and Baidu—soon came on board and put in place an algorithm to recommend content to users, and activity skyrocketed. It does, however, provide a more specific list of behaviors that are prohibited in its livestreams. Kuaishou, with its about 300 million active users, is competing against Douyin (Chinese version of TikTok owned by Bytedance) and Taobao live (owned by Alibaba) on livestreaming. The live streaming e-commerce industry was estimated to be worth about one trillion yuan, or $154.6 billion in 2020. But while its competitor Douyin — the Chinese version of TikTok — is famed for trendy and typically urban influencers, Kuaishou reaches a different demographic, lassoing in migrant workers and rural Chinese. Some users' pages contain in-app stores where users can buy everything from beauty products to cooking ingredients—with Kuaishou taking a cut. The content is provided for information purposes only. As the Kuaishou app grew, so did ways to monetise its content. In China’s popular online-streaming industry, virtual gift-giving is big. Here are 3 tips from Kuaishou to help live streamer present products in the right way. And these are the combined numbers reported: 305M average DAUs, in their apps and mini-programs in China. Kuaishou warned in its prospectus for the listing last week that "intensified government regulation" could constrict growth of its user base and "materially and negatively impact our business operations". Kuaishou is tapping the zeitgeist as well as the capital markets. The monthly sales via the Kuaishou platform in 2019 reached more than 10 billion RMB. +86 minutes in […] Kuaishou, also known as Kwai, announced last week its daily active live broadcasting users exceeded 100 million. They set about transforming Cheng's GIF-making tool into a platform hosting a community of users. and Terms of Use. But while its competitor Douyin—the Chinese version of TikTok—is famed for trendy and typically urban influencers, Kuaishou reaches a different demographic, lassoing in migrant workers and rural Chinese. Kuaishou has the hottest IPO in the history of the Hong Kong stock exchange, but despite the promise of its live-streaming e-commerce business model, there are concerns about regulatory oversight after consumer complaints. Welcome to my channel, baby Monkey Thank you for your watching. Thank you for taking your time to send in your valued opinion to Science X editors. According to Kuaishou Report by Frees Fund, Kuaishou’s e-commerce conversion is 5 to 10 times higher compared to Douyin. Apart from any fair dealing for the purpose of private study or research, no 8. Its Beijing-based rival ByteDance spent most of last year battling a potential US ban on TikTok after then-president Donald Trump raised national security concerns about the app. "Su Hua is a technology and algorithm-driven talent, and Yixiao is a very product-minded person. The biggest news in the livestreaming industry in the past two weeks is that Kuaishou top live streamer Xinba (辛巴) sold fake bird’s nest to his followers and is now under investigation. According to official figures from Kuaishou, a whopping 42.6 million viewers tuned into his broadcast within the first 10 minutes, and the half-an-hour event attracted a total audience of 68 million. That is an increasingly sensitive area in China, with rules tightened on livestreaming in November, banning underage users from giving virtual rewards on online live shows. You can send your favourite live performer anything from a rose for 5 yuan (80 cents) to a space rocket for 500 yuan. Kuaishou is a popular video-sharing app established in 2011, backed by the technology conglomerate Tencent. Your email address is used only to let the recipient know who sent the email. Shares in Kuaishou Technology, whose name means "quick hands", almost tripled on debut last Friday, bringing the company's value to $159 billion. At the time, Kuaishou was just a tool for making and sharing GIFs, short animated images. Streaming cash: Taiwanese 'King of Mando-pop" Jay Chou … The purchase and gifting of virtual items provide a great way for viewers to participate, which stimulate the interactions between streamers and viewers and encourage viewers to engage in live streams, rather than viewing passively. From the IPO filing, the basic story is that Kuaishou does short videos and live streaming. On Lu Kaigang's feed, sheets of tarp are transformed into haute couture as China's mountainous backdrop becomes his catwalk, a 22-year-old villager sashaying to fame via a video-sharing app for the everyman—Kuaishou. Between July 2019- June 2020, Content creators globally reached 300 million whereas 52% of the users are male and 48% are female. Hello! Live streaming content on Kuaishou is intermixed with video content on the main home feed, there is no separate live streaming tab. Live … Kuaishou’s new app, dubbed Dianmiao, hosts game livestreams, videos, forums, and downloads. But unlike its competitor, it earns most of its revenues from online ads, which the new rules do not affect. Lu uses his colourful video stream to show how everyday materials can be turned into sophisticated clothing. On July 26, Mandopop star Jay Chou fulfilled his promise to fans by holding his first live stream on Chinese video-sharing app Kuaishou, and boy, was it a huge success.. 769M average MAUs, in their apps and mini-programs in China. Kuaishou is a stronger relationship based platform, thus the e-commerce conversion rate on Kuaishou is higher than on Douyin. On one channel, a user showcases "the daily life of an uncle born in the 80s" through simple homecooked food. From my understanding, (and maybe this has changed) not all users can live stream, a user must have a certain amount of followers and popularity on the app before he or she can unlock the ability to live stream. The present is just a symbol, but the money is real – and that’s what’s made Kuaishou Technology so successful. We do not guarantee individual replies due to extremely high volume of correspondence. Travel Agency Tongcheng-Elong Partners with Kuaishou on Live-Streaming, Short Videos for Travel Services Categories: Industry Yue Sun Posted on December 22, 2020 December 22, 2020 Chinese online travel agency (OTA) Tongcheng-Elong has partnered with Kuaishou, a short video sharing and social network platform, to integrate travel products with short video and live-streaming content. Three players currently dominate – Taobao Live accounts for around half the market, with Kuaishou and Douyin, China’s TikTok, sharing most of the other 50%. Tencent-backed Kuaishou made a $1.1 billion loss this year, but this is the tech sector. First Half of 2020, Kuaishou Live-streaming DAU reached 170 million. They have the largest number of anchors and total comments, and the largest amount of virtual gifts received. or. 2.3 trillion: short video and live streaming likes, shares and comments on the app 19,941: Employees 40.7 billion yuan ($6.3 billion): revenue in nine months to Sept. 30, 2020 The platform's business model, however, differs from that of TikTok and others, as it does not rely on direct advertising but on tipping. Lu uses his colourful video stream to show how everyday materials can be turned into sophisticated clothing. But a majority of the company's revenues come from livestreaming, where viewers can buy virtual gifts for streamers during their shows—making up 62 percent of total revenue in the first nine months of 2020 for the group, which takes a percentage. If they are caught doing so, they would be given a 'strike' for breaking such rules. Click here to sign in with Kuaishou has recently released guidelines to prevent live streaming hosts from portraying the products in a misleading manner. Lu uses his colorful video stream to show how everyday materials can be turned into sophisticated clothing. "The more Kuaishou adheres to regulatory requirements at home, the more they will be viewed as de facto state enterprises, particularly regarding issues of data privacy and security," Capri told AFP. But as of the latest 6 months ended FY 2020, the contribution dropped down to 69%, due to more rapid growth of the online marketing services segment. Your feedback will go directly to Tech Xplore editors. Kuaishou’s live streamed COVID-19 coverage accumulated over 8 billion views. Lu is one of hundreds of millions of users uploading short clips to the app, which propelled its parent company to a $5.4 billion initial public offering last week. CCTV News broke Kuaishou’s record for non-stop streaming by broadcasting for 1,791 hours. Cheng is now chief product officer, Su the CEO and Zhang a director of the company, which reported revenue of 40.7 billion yuan ($6.3 billion) in the nine months ending last September. Short video and live streaming app Kuaishou said gross merchandise volume (GMV) for the 11 months through November grew nearly eight times from a … But while its competitor Douyin—the Chinese version of TikTok—is famed for trendy and typically urban influencers, Kuaishou reaches a different demographic, lassoing in migrant workers and rural Chinese.
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